With the exploding number of people who use social media on a daily basis, both emerging and established businesses have a brand new way to reach more people. You don’t have to look far to see just how powerful it can be. Just look at Dell, Jet Blue or Nike. They’ve been very open about how social media has paved the road to an entirely new definition of success. But what about smaller businesses? Social media is just as powerful for a business with five employees that is just getting online as it is for fortune 500 companies.>> Read the interview...

Small business owners use social media to attract new customers:
* 75% surveyed have a company page on a social networking site
* 61% use social media for identifying and attracting new customers
* 57% have built a network through a site like LinkedIn
* 45% expect social media to be profitable in the next twelve months

Social media for businesses is both effective and cost-effective. How much do you pay for a full-page newspaper ad? How many people in your target audience actually reads the paper? >> See more...

 

The demographics have whirlwinded in only a few generations. If you’re marketing to moms, pregnant women or those who are thinking about becoming moms then this is the kind of information you should be digging for. It should absolutely influence the way you set up your marketing strategy online. >> Read more...

According to SurePayroll, small businesses are seeing a light gradually brighten at the end of this long, dark tunnel. Hiring has increased 6% over the last 12 months and over 60% of small businesses were optimistic about the future in May. So it seems that starting a small business right now just may be the way to go. But wait. Before you roll out the red carpet, there are many things you need to consider if you’re going to start your own business. >> Read more...